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COPYWRITING EXPERIENCE
LANDS' END
August 2006 — Present
Senior Copywriter
I write for the women's core catalog and the Internet. Core categories have included casual pants,
knit tops and knit bottoms. For the Internet, responsibilities include Web site tabs (Women's, Home
& Travel), all copy for the Affiliates program, e-commerce product pages and e-mails. I have
also written copy for in-store signage and product packaging for Lands' End shops in Sears stores.
Other responsibilities include mentoring new writers.
THE PENGUIN SCRIBE, INC.
March 2003 — August 2006
Freelance Copywriting Services
Copy Director, Senior Copywriter, Project Manager, President
At this boutique marketing company, I worked with clients across the country — providing them
with crisp, clear and creative copy specific to their needs and company image. Services included
branding, product development and creation of ad campaigns — in Web, e-mail and print based
mediums. I also managed print projects for clients, working with multiple printing facilities. I
have managed up to six freelance direct reports at one time — including copywriters, art
directors, Web designers and printers. Some of my more notable, long-term clients include:
- The Public Relations Society of America (PRSA)
The World's Largest Public Relations Organization
I was a consultant for this New York based company, acting as copy director with four direct reports.
I provided copywriting, editing, branding and project management services for internal, B to B and
end user projects — including press releases, catalogs, direct mailers, advertising, Web site content
and conference print collateral.
- Bullock & Jones, High-End Men's Sportswear
Responsible for sell copy and branding for catalogs, e-commerce and Web site. Collections included
Tommy Bahama, Zegna, Fila, Paul & Shark, Polo, Hugo Boss and Bruno Magli.
- Briggs & Riley Travelware, High-end Luggage & Travel Gear
Copywriting and branding for Web site, e-commerce, catalogs, sell sheets, advertising, product
packaging and dealer workbook. Assisted with new product development.
GRAPHIC WORKS, Digital Printing & Design Services
January 2002 — March 2003
Copywriter, Sales Manager
Copywriting for Web site, brochures and direct mailings. I was also the sales manager with one
direct report.
SINERGIA USA
January 1997 — Sept. 2000
Copywriter, Sales Manager
Responsible for ad copy, direct mailings, brochures and technical writing for Italian made men's
and ladies sportswear collections. I was also the sales manager with two direct reports.
ADDITIONAL MANAGEMENT EXPERIENCE
WONDERCAMP ENTERTAINMENT
May 1992 — June 1993
Entertainment Director
At this children's entertainment company I managed 12 direct reports. Provided ongoing training
to my staff of actors and writers. Trained the entire staff in customer service skills and basic
acting techniques.
ELECTRONICS BOUTIQUE
Dec. 1991 — March 1992
Assistant Store Manager
Managed a staff of 10 direct reports. Also managed inventory and trained new employees.
CINEPLEX ODEON CINEMAS
February 1989 — Sept. 1990
Concessions Manager
Managed a staff of 15 direct reports. I was also responsible for training new employees.
EDUCATION
Queens College of the City University of New York — BA Degree in Communications Arts & Sciences — 1991
The Gotham Writer's Workshop, New York — Studies in screenwriting & playwriting — 1997
Robert McKee's Story Seminar — 3-day intensive writing seminar — 2003
SYSTEMS & PROGRAMS
Mac, IBM, Quark, InDesign, Webzilla, C.M.A., Cumulus, Media Bank, Word, Excel, Outlook,
Entourage, Adobe Acrobat, Final Draft, Windows XP, Wordpress
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