COPYWRITING EXPERIENCE
LANDS' END August 2006 — Present
Senior Copywriter
I write for the women's core catalog and the Internet. Core categories have included casual pants, knit tops and knit bottoms. For the Internet, responsibilities include Web site tabs (Women's, Home & Travel), all copy for the Affiliates program, e-commerce product pages and e-mails. I have also written copy for in-store signage and product packaging for Lands' End shops in Sears stores. Other responsibilities include mentoring new writers.

THE PENGUIN SCRIBE, INC. March 2003 — August 2006
Freelance Copywriting Services
Copy Director, Senior Copywriter, Project Manager, President
At this boutique marketing company, I worked with clients across the country — providing them with crisp, clear and creative copy specific to their needs and company image. Services included branding, product development and creation of ad campaigns — in Web, e-mail and print based mediums. I also managed print projects for clients, working with multiple printing facilities. I have managed up to six freelance direct reports at one time — including copywriters, art directors, Web designers and printers. Some of my more notable, long-term clients include:

  • The Public Relations Society of America (PRSA)
    The World's Largest Public Relations Organization
    I was a consultant for this New York based company, acting as copy director with four direct reports. I provided copywriting, editing, branding and project management services for internal, B to B and end user projects — including press releases, catalogs, direct mailers, advertising, Web site content and conference print collateral.

  • Bullock & Jones, High-End Men's Sportswear
    Responsible for sell copy and branding for catalogs, e-commerce and Web site. Collections included Tommy Bahama, Zegna, Fila, Paul & Shark, Polo, Hugo Boss and Bruno Magli.

  • Briggs & Riley Travelware, High-end Luggage & Travel Gear
    Copywriting and branding for Web site, e-commerce, catalogs, sell sheets, advertising, product packaging and dealer workbook. Assisted with new product development.
GRAPHIC WORKS, Digital Printing & Design Services January 2002 — March 2003
Copywriter, Sales Manager
Copywriting for Web site, brochures and direct mailings. I was also the sales manager with one direct report.

SINERGIA USA January 1997 — Sept. 2000
Copywriter, Sales Manager
Responsible for ad copy, direct mailings, brochures and technical writing for Italian made men's and ladies sportswear collections. I was also the sales manager with two direct reports.

ADDITIONAL MANAGEMENT EXPERIENCE
WONDERCAMP ENTERTAINMENT May 1992 — June 1993
Entertainment Director
At this children's entertainment company I managed 12 direct reports. Provided ongoing training to my staff of actors and writers. Trained the entire staff in customer service skills and basic acting techniques.

ELECTRONICS BOUTIQUE Dec. 1991 — March 1992
Assistant Store Manager
Managed a staff of 10 direct reports. Also managed inventory and trained new employees.

CINEPLEX ODEON CINEMAS February 1989 — Sept. 1990
Concessions Manager
Managed a staff of 15 direct reports. I was also responsible for training new employees.

ADDITIONAL WRITING EXPERIENCE
I have completed three full-length screenplays and five stage plays. I also blog at http://daddybrain.wordpress.com/.

EDUCATION
Queens College of the City University of New York — BA Degree in Communications Arts & Sciences — 1991
The Gotham Writer's Workshop, New YorkStudies in screenwriting & playwriting — 1997
Robert McKee's Story Seminar3-day intensive writing seminar — 2003

SYSTEMS & PROGRAMS
Mac, IBM, Quark, InDesign, Webzilla, C.M.A., Cumulus, Media Bank, Word, Excel, Outlook, Entourage, Adobe Acrobat, Final Draft, Windows XP, Wordpress