Excerpt from Liquid Comma's 2005 Client Proposal
SERVICES Liquid Comma is a full
service commercial design house. But what does that really mean?
It's easy to find designers who can provide you with a specific service.
But it's rare to find a commercial design house that is willing & able
to manage your projects in an effective, cost efficient, way. To us, service
is like a puzzle. Perfectly aligning every piece is the only way to gain a
complete picture. Why would anyone settle for less?
A "No Boundaries" Approach No Boundaries
is a flexible philosophy where we create a seamless design flow across any and all
mediums. This approach allows us to maximize your design investment for current and
future projects. Simply put, it's all about scalability. We construct every
job with an infrastructure that can be built upon as necessary. It's just one of the
ways where smart thinking leads to better design services, because working hard is
never as effective as working smart.
Behind the Scenes We work with many communications companies
that need us to serve as a silent partner in helping them complete projects for their
clients.
PRINT COLLATERAL There's nothing like the
presentational power of paper. We create and produce just about any form of print
collateral imaginable. Going beyond conventional paradigms, we're continually looking
to push the boundaries of paper in an effort to create cost effective solutions.
In a digital age, it's easy to forget just how impactual print marketing can be.
We go to great lengths to insure that all of your print collateral is of the highest
quality, and is in direct line with your company's image.
Did you know? We can help you find the best solution to your
print needs?
We offer in house fulfillment for custom digital printing services. This
allows us to economically produce print collateral for you in whatever quantities you
currently need.
In addition, we offer expert services in offset printing as well as other
specialized print formats. This gives us the ability to take a custom approach to the
method in which we print your projects. Each print job has its own set of parameters
regarding quantities, print size(s), substrates, budget, etc. That's why we offer a
complete print solution for large and small format jobs at a
competitive price.
WEB DESIGN This is where form meets function.
Blending aesthetic beauty with solid functional design, we develop web sites that transcend
your web page into an experience. We create interactive sites that are engaging, informative,
and easy to navigate. We have a proven track record in designing innovative sites that
deliver quantifiable results.
Our comprehensive approach to web design allows us to handle everything from correlating
raw traffic to comprehensive marketing strategies. We also provide our clients with user
friendly software that allows them update information on their sites themselves.
The benefits of our top quality web sites... ...stretch into every
aspect of your company and its success. We think of our web sites as 'the new business
card' - offering a quick, easy, and comprehensive way for clients to get to know you
better.
Companies that depend on e-commerce appreciate the fact that our sites move swiftly,
while offering an ultra-secure environment for purchases. Crisp graphics and flowing sell
copy complete the package, creating a truly positive experience for you and your clients.
WEB APPLICATION DEVELOPMENT Like an Academy Award
winning film, what goes on behind the scenes is what cultivates success. Although you
don't actually see the underlying properties that go into a well-oiled web application,
you can certainly appreciate their beauty when they're working flawlessly.
Liquid Comma creates invisible backend web based applications that are geared to your
specific needs. These seamless applications simplify and automate workflows at
an economical cost for any business. From custom calendars to searchable databases,
Liquid Comma makes your site work smart. We take pride in our ability to communicate
easily with your IT department as well as your creative department.
We utilize enterprise grade open source software, making web application
development affordable to all.
"Life is change. Growth is optional. Choose wisely."
~ Karen Kaiser Clark
MOTION GRAPHICS If a picture is worth a thousand
words, imagine the potential of the moving image.
Our motion graphics excite the eye and the mind with well crafted intricate visuals.
We create two-dimensional and three-dimensional moving images that immerse the viewer
into the world of your company.
Motion graphics are ideal for creating engaging web sites, product instructional
videos, and tutorials - offering unique branding opportunities with increased
entertainment value.
We pride ourselves in making broadcast motion picture quality animations
available to any size company.
Did you know? In tune with our seamless design philosophy,
we create motion graphics that are easily transferable to multiple mediums like DVD's
and Power Point presentations. It's just one of the ways we maximize your investment
by creating universally sound marketing tools.
PDF BASED FORMS PDF based forms are an ideal
alternative to traditional hardcopy forms. These custom pages offer functional
flexibility along with a high quality look. With the ability to individually
complete each form on the computer, there's no easier way to create documents.
It's your choice. Depending on your preference and needs, PDF
forms may be printed and mailed the traditional way, or simply e-mailed to your
clients. Since most computers are equipped with Adobe Acrobat reader, these files
offer your clients a convenient paperless way to receive items like invoices and
purchase orders.
Space travel made easy. PDF based forms also serve as a savable
record of themselves, making backup files incredibly space efficient. They are also
small in computer file size, taking up minimal memory on hard drives.
XML PAGE
XML - It's like all wheel drive for your web applications.
With the advent of XML, form and content now have the ability to work
together in an entirely new way. Like an all wheel drive system on a vehicle, they
work independently of each other while working together at the same time. The
result is a fully functional and easily updateable web site.
Liquid Comma creates XML infrastructures that are cost effective,
easily updateable, and incredibly sound.
XML is a 'layered approach' that allows aesthetic form to seamlessly
work with content while keeping the programming aspects separate. This
enables us to easily refresh your visuals or your content
without having to modify the other. In addition, it allows separate pages to
link and share content effortlessly.
This flexibility also makes it possible to re-purpose form & content for
multiple mediums like web sites, CD-ROM, and print collateral -- all with minimal
overhead.
MOTION GRAPHICS INTRO PAGE
Motion Graphics (Flash) Intro with Kinetic Typography
Kinetic typography is a specialized form of motion graphics that turns words
into moving images. Liquid Comma uses kinetic typography to bring a cinematic
edge to your web site by creating engaging and expressive word play.
To begin, we take your copy and explore which avenue of design is the clearest
and most impactual. If you don't have existing copy, our professional copywriter
can create it for you -- insuring that what you say is as interesting as how you
say it.
Storyboards are the next step in the creative process. Upon approval,
broadcast motion picture quality animations are created in Flash, while
keeping bandwidth as low as possible for quick downloading.
We artfully integrate motion graphics right onto your homepage, bringing the
viewer directly to your web site. This eliminates the archaic "intro"
page while speeding up download time. We also offer a full range of streaming
sound and music to compliment the visual experience.
Incredibly versatile, a single motion graphics piece can be
used over and over in multiple platforms like presentations, CD-ROMs, DVDs,
and your web site.
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